Web analytics analysis note-taking Template
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Analytics analysis note-taking template
CC-BY SA 4.0 International licence 2015-09-30
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What's the claim/hunch?
What was the eye opener?
What's the conclusion?
Memory triggers
mobile
tablet
desktop
age
new visitor
What did you learn?
What did you see in the data?
What led you to look at this data? Did someone make a claim? Did you have a hunch?
Tags, words and phrases that will help you remember this analysis
describe your own segment
So what next?
What to do with this conclusion, further analysis, build ahypothesis
gender
location
conversion
referer
repeat visitor
details
Property
where was this data collected? Website, app, device
What segment was applied?