Web/Digital Metrics Template
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Web/Digital Metrics Template
What am I measuring?
CC-BY 2.5 Sweden 2013-05-10
Why am I measuring it?
Where am I measuring it?
What is the current value?
What is the target value?
What are we doing to
reach the target?
per day
per week
per month
per visit
during previous campaign
Website, web page, social network, app, etc
Describe the underlying goal, KPI, hypothesis
Pages views, downloads, bounce-rate, form submissions, check-outs, etc
Activities and actions that will affect the metric
per day
per week
per month
per visit
at end of campaign
choose your own "for each" unit
choose your own "for each" unit